The Brand Me Identity camp focuses on the personal development and growth of learners. It challenges them to get to know themselves better and discover who they would really like to be. It makes them aware of who and what they stand for. The camp therefore allows learners to create a “brand” for themselves. They determine what that brand represents and how they would market their brand to the World.
Reflecting on learners’ strengths and unique qualities that will help them create their own brand as well as looking at weaknesses will help learners recognise what brand best relates to them. This camp is practically rolled out by including an identity workshop and activities which stimulate personal growth and development. Fun camp activities are still included but the focus is on individual development.